KATY COLLINS

Client and Project lead for the US launch of beauty British beauty brand, Soap & Glory. We utilised the confident visualisation of the S&G brand playing on the typically feminine boudoir and reimagining it through the quirky brand personality in a functioning and interactive space. Bringing activities that the attendees would proactively want to engage with; make up, touch ups, free samples, a 360-degree camera to create stand out content to be shared on social media with an equally fun social call to action, #BigPrimpin. The boudoir was attended by model phenomenon Emily Ratajkowski, Victoria Justice and global beauty influencer Andrea Russet across Wango Tango festival in LA, Mack-a-palooza in Miami, Beautycon in both LA and NYC, alongside mini stand activations in ten university campus'.