KATY COLLINS

Cleant Lead and Executive Producer for the launch of The House of Peroni to the US market in a way that authentically translates the brand's values of style and fashion, garner mass media coverage, influencer engagement and consumer foot traffic and increase brand affinity .

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Francesco Carrozzini, critically acclaimed photographer and film director, was appointed as the Creative Director for the THoP. The partnership fundamentally leveraged his network to contribute, collaborate and attend the House for various event to deliver key Italian messages. Catherine Martin displayed iconic costumes that showed true craftsmanship, Vanessa Beecroft showed her iconic creative work that challenged perceptions in beauty and Max Cooper displayed his light show 'Aether' for the first time with his unique challenge to traditional architecture. Peroni provided three days of programmed experiences from musical performances to artist talks, light shows and culinary tastings.