KATY COLLINS

Executive Producer for the launch of ‘Unserious Coffee’, the pitch-winning global positioning for Kahlúa in the US through an engaging narrative that resonates with the target consumer, the ‘Fun Loving Crowd’.

​

The live experience was a play on unserious, produced as a legitimate art exhibition with all imagery printed and framed professionally, the ‘Oldest Unliked Image’ being protected behind barriers and postcards of the photography available to take away as a momento. Launched with a buzzing VIP and Media preview, attendees sipped on Kahlúa cocktails and shared the story through… social media! To ensure global access to the experience, we created a virtual gallery, where art lovers could tour the space whilst listening to our Spotify audio guide giving them back ground information on the artists and their inspiration.