KATY COLLINS

Project lead, Executive Producer and Client lead for the concept design, development and build of a new luxury destination for HNWI individuals created to attract the the best and most exclusive fashion brands into the market for the first time.

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KSA is a region moving at speed to attract the eyes of the globe through entertainment, fashion and tourism.The brief was to create a store unlike anything that has been seen in the region. A store truly innovating luxury through a mix of transformative design, cutting edge immersive technologies and hidden reactive environments. Providing an exciting and worthy environment that brands would want to be a part of. 

 

I led the complete project, from white box design & fit-out, engagement of a best in class buying team and subsequent procurement of stock to Visual Merchandising, internal design, content creation, technology build and on site installation from start to finish. The design led to buying outreach, ensuring  stock was procured from world class labels such as Vivienne Westwood, Isabel Marant, Christopher Kane, Coco De Mer, Margiela, Khaite, JW Anderson and Loewe.