KATY COLLINS

Client lead for a 12 series tour of the UK under the label 'Lumia Live Sessions', with the free tickets only available on a bespoke campaign hub and through retail partners.

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The tour centred around a partnership with music pioneers La Blogotheque. A collective of content creators that capture unique musical moments, dive into the intimacy of a song, testify to the strength of a concert and offer it to as many people as possible; ensuring the tour extended beyond those attending physically.

 

The tour played on consumers' desire for new music with stripped back performances from up and coming artists in completely unique venues including: a cemetery, a disused funfair, a mixed martial arts cage, Europe's largest indoor skate park, a beach and more. All 'official' still imagery from the tour was captured on the Nokia Lumia 1020, showcasing the capabilities of the handset to media and and consumers.