Ralph's Milan

Executive Producer and Project Lead for their largest homeware activation in Europe to date; a living brand experience - the place to be (and be seen) at Salone del Mobile, Milan, 2022. The flexible comings and goings of Soho House combined with the 5* luxury service and attention to detail of a world class boutique hotel.

Attention to detail was the most crucial element for the client. Impeccable and attentive service from the moment guests entered the club until they departed; luxurious surroundings; delicious Ralph’s food; refreshing drinks and charismatic staff: The embodiment of the Ralph Lauren world.

A fully functioning pop up restaurant during the day, exclusive breakfast talks each morning and intimate cocktail parties in the evenings for seven days. We welcomed over 1000 people into the club, including 300 restaurant diners and a further 900 people to cocktail parties during the six days of Salone.