Sony Lost in Music

Client and Project Lead for the launch of Sony's Lost In Music campaign, designed to bring together multiple Sony divisions - music, pro audio and Playstation to create new 'experiences'.

Lost In Music started with a immersive music experience, featuring a performance by The Chainsmokers. A journey created for customers to take them through the seasons, from Winter to Summer, in a multi-sensory way. Wihtin a dramatic airport hanger in LA, guests entered a theatrical experience feeling a chill as they walked through a "snow-covered forest", with snow falling over their head. The then entered through small doors into a room where Playstation VR headsets awaited. The VR experience, which sits at the center of the live immersive event, takes viewers on a voyage through an other-worldly universe in which settings, lighting, color palettes and moods change as the seasons shift. When the headset came off they were whisked into a big, green and summery new room where the snow had melted from the trees and a great big hill served as a stage. On top of the hill, global DJ megastars, The Chainsmokers, took to the stage and created a performance that felt like the main stage of Glastonbury!