KATY COLLINS

Client Lead and Executive Producer for an in-store live moment of the #WhatsYourDrive campaign, by showing more to the man behind the wheel through a multi stage in-store event. 

​

Every element of the store was utilised to showcase Lewis and what drives him. From a multi-faceted window display of his F1 racing suit alongside his Met Gala and July GQ cover outfits, a message booth created in the store changing rooms to a denim wrapped Mercedes car proving the backdrop for an animated GIF booth, every aspect of the store allowed for both lewis and brand interaction. The #TommyTen interview hosted by Nick Grimshaw also engaged wider influencers IAMDDB and Eric Underwood to ensure topics ranged across Lewis' interests and fans questions were asked infant of a live audience, then posted to the brand global page with 8.2M followers.