KATY COLLINS

Client Lead and Senior Producer for a six city cross country tour for the 2016 Belvedere (RED) campaign, leveraging imagery of new ambassador John Legend and the story behind the partnership with Esther Mahlangu.

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Each location was bought to life with campaign imagery and Esthers' striking artwork to welcome Media, Influencers and local brand partners. All were invited to experience an intimate art class with Esther, creating their own piece of artwork in through her traditional feather and canvas form with one on one instruction from the South African artist. The attendees learnt about the Belvedere (RED) campaign within historic venues such as Dusable Museum in Chicago and Atlanta’s High Museum of Art, surrounded by artwork created for the campaign and the iconic advertising imagery, seven markets.