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KATY COLLINS
MixRadio China Launch
Client Lead for the launch oof Nokia MixRadio's first ever international music streaming service to music fans in China whilst delivering amplification through the UK.
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The brand event was a live music showcase and collaboration with renowned singer-songwriter and local star Khalil Fong, and two of China's hottest emerging artists to announce and celebrate their launch into China. Brand spokespeople and talent participated in a media day to ensure mass global and national coverage, whilst youth broadcaster SBTV covered the launch through a two part video series that gave the UK insight to local music in Asia.
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